What is podcasting?
Podcasting is akin to having your own online talk show or radio program, only your viewers can choose when they want to tune in. You can share audio, video, and other media files that users can playback via syndication feeds. Once you've created your podcast, users just synch it up with any portable music device or PC and enjoy it at their leisure.
Why podcast?
This unique medium gives businesses of all sizes an outlet for raising visibility and increasing their appeal to customers. From news commentary to entertainment clips to product demos, business podcasts are an ideal way to cultivate a strong customer following. Podcasts also give independent radio stations and other broadcasting channels a means to stay competitive with satellite radio.
How to podcast
SolidCasts offers companies an appealing way to convey their message, and monitor the reach of their podcasts. Its user-friendly podcast management system makes it easy for even novice users to upload and manage audio and video podcast episodes.
